Leave it to Fall Out Boy – even if you question their abilities as songwriters, they’re experts at drawing attention to themselves. Their latest project, Citizens For Our Betterment [the acronym for which cleverly also contains the acronym for the band’s name], might be a better publicity stunt then even bassist Pete Wentz’s famous “home photos.”
By going to CitizensForOurBetterment.com, the visitor is prompted to download a “mixtape” called “Welcome to the New Administration.” The visitor is also informed that Fall Out Boy’s new album will be released on November 4 of this year: election day.
“Welcome to the New Administration” features artists from Fall Out Boy’s own Fueled By Ramen/Decaydance record label, the most popular of them being The Academy Is…, Panic at the Disco, and Cobra Starship. The first forty or so minutes of the “mixtape” contains demos and snippets from Fall Out Boy’s new album, Cobra’s take on “I Kissed A Girl,” and a rather delicious remix of “Automatic Eyes” from The Academy Is…’s soon-to-be-released third effort. Between practically every track, Clinton Sparks’ obnoxious voice shouts out to introduce the artist or to welcome you to the new administration. If you’re a fan of all things Fueled By Ramen, it’s enough to make you salivate. Not that any of the bands on the “mixtape” would have much problem making bank, but it’s a clever marketing tool, blending demos with sweet-voiced frontmen reminding you that their new album drops soon (that would be William Beckett).
Then, after all that excitement, two minutes of “manifestos” from some of the label’s biggest names – each member of Fall Out Boy, Gabe Saporta of Cobra Starship, etc. Each musician speaks about change, and raising your voice – not one of them makes a clear statement, but the message seems to be that they want you to get out and vote.
It’s not exactly a secret that Chicago natives Fall Out Boy have had their ballots marked for their homeboy Barack Obama for months. The band has held concerts to fundraise for his campaign, and just recently played the “Rock The Vote Ballot Bash” at the Democratic National Convention in Denver, Colorado. Which is why it’s so surprising that this “mixtape” calling for change is hardly political at all.
As I mentioned, there are really only two minutes of propaganda on this “mixtape” – almost four if you count The Hush Sound’s contribution, entitled “We Believe In (Barack Obama).” Personally, judging from the “mixtape”’s star-spangled cover, I expected more. The rest of the “mixtape” is simply what I stated earlier – a marketing tool. When only ten percent of something passed off as propaganda actually contains propaganda (if those two or four minutes can count as such), and the rest is just promotion, one has to wonder what Fall Out Boy really wants: for their fans to buy their new album, or to exercise their voting rights? By pure ratios, it looks like the former. And, perhaps, by releasing their new album on election day, Fall Out Boy has stuck the date of November 4 in the heads of their fans, but you can probably guess which line said fans will be standing in on that day.
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I commend artist for attempting to use their voice to speak out about their beliefs or whatever... especially now when generation by generations people tend to care less and happily drown in ignorance.
However, I think this "stunt" just gave Obama's opponents more reason go rave about how much of a celeb he is.
Is the Democratic candidate's singing talents featured too? I wouldn't be suprised. :/
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